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Late on Friday night, Borderlands publisher 2K's Twitter accounts began posting messages that were a tad different from its usual game trailers and news. "My c*ck is hard" read one; the Borderlands Twitter accounts felt similarly, saying "my c*ck is hard lowkey"; it also urged people to follow Keemstar, the YouTuber behind the Drama Alert series. This wasn't 2K trying a new approach to social media, but a hacker who had got control of the company's social media accounts.
It wasn't just multiple Twitter accounts that were affected, 2K's Facebook page, and the pages for Borderlands, WWE, and Civilization were also compromised and posting rude comments late into the night.
Among discussions to tumescence there were more offensive messages, containing racist and homophobic language, and a change to the WWE Facebook page that made the cover photo a Hall of Fame image with Chris Benoit being celebrated. In 2007, wrestler Benoit killed his wife and 7-year-old before killing himself, an autopsy revealed that he was under the influence of numerous drugs and had severe brain damage, likely caused by his years of wrestling and steroid abuse.
During the hack, 2K managed to tweet out that it was "aware that social media accounts across the 2K label have been compromised and offensive material is being posted that does not reflect the values of 2K or our partners" and that it was working to fix the problem.
After it had managed to regain control and delete the offending posts, it followed up its earlier tweet saying "We condemn these posts and apologize to everyone offended by the content." However, it did not say whether the culprit had been identified. Though, a number of posts throughout the evening were signed off "nublom" or claimed "nublom" was behind the attack, there were also references to "Chuckling Squad".
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