Vertagear, a company that makes and sells high-end gaming chairs, has fired its social media manager in response to the backlash over a sexist tweet shared by the brand's official Twitter account.
Over the weekend (as first reported by Kotaku), the Vertagear Twitter page shared a comparison of male streamers vs female streamers. The male gamer's feed shows a greater emphasis on the game that's being played, while the female gamer has a tiny square for her game and the majority of her feed dedicated to herself. Because vanity, I guess? Maybe? I dunno. Clearly I am not the target audience here.
While the original tweet was swiftly deleted, you can still see it for yourself below. Because nothing is ever truly gone on the internet.
Vertagear's first apology, because there was more than one, concluded that it would work out a "more defined guideline" in an effort to avoid ever being accidentally sexist again. You can read the full statement here, although be warned that it's incredibly long and doesn't really say much at all.
Apology number one didn't pass muster, unfortunately, mostly because others were quick to point out that Vertagear's questionable social media takes were not limited to one misjudged tweet. Twitch partner LowcoTV pointed out another handful of old tweets, three of which were from the past year, that all played into the tired stereotype that girls either don't game, or don't know to game properly.
Having been called out for a second time, Vertagear released a sequel to its first apology. This time it owned up to the previous tweets as well as the one that started this whole sorry affair. The social media person responsible for these tweets has also been fired.
"These types of actions will not be tolerated moving forward," the latest statement reads. "Effective today, the individual responsible for these posts will no longer be with the company. We have taken the time to reflect on the situation, and are restructuring the way business is conducted here at Vertagear, starting with immediately increasing the level of gender diversity in all facets of company operations, including oversight of all social media content.
"Vertagear strives to create a more inclusive platform, work environment, and social media presence, and will be instituting several additional protocols moving forward to ensure that these new standards are upheld."
Featured Image Credit: Vertagear
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