The House of Mouse has confirmed that the Disney+ streaming service is now going to cost a little bit more for US customers, starting this Friday (March 26).
From tomorrow, Disney+ will see an increase of $7.99 per month, up one whole dollar from the current monthly cost of $6.99. An annual subscription will now cost $79.99, up from $69.99. Not a drastic increase, but it's notable as the first time Disney has driven up the price of the service in the US since its debut in November 2019.
Evidently the company believes the addition of Star and all the new shows that came with it earlier this year is worth the bump in costs. To be fair I'd pay an extra dollar a month for the inclusion of Atlanta alone.
The upshot of this means that this is your last chance to nab a year's subscription to Disney+ at the lower price of $69.99. You have until midnight tonight before the new prices comes in, so if you're on the fence about Disney+ now might just be the time to take action. It won't get any cheaper.
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Those of us in the UK and the rest of Europe have already experienced a Disney+ price hike, of course, so today's news won't really apply to anyone from outside of the US. Prices in the UK went from £5.99 to £7.99 a month on February 23 when Star launched on the streaming service. That's something I didn't actually realise until right now, which is a sign that I really need to pay more attention to these things as the person in my house who pays for Disney+.
Whether or not the increased price of Disney+ is worth it comes down to your opinion of the streaming service, I guess. It's no secret that Disney+ has had a pretty great run since launching, with shows like WandaVision and The Mandalorian helping Disney net 100 million subscribers worldwide. With plenty more new shows and movies to come, it's expected to overtake streaming giant Netflix in a matter of years.
Featured Image Credit: Disney