Facebook is reportedly gearing up to announce a major rebrand that will include, among other things, a change in name for the social media giant.
As reported by The Verge, Facebook will unveil its plans for the rebrand during the annual Connect conference next week. The change is supposedly in aid of better representing Facebook's growing ambition. The company has long since been more than the Facebook social media platform, after all, and has grown to include the likes of Oculus VR, Instagram, and WhatsApp.
It's also believed that the rebrand will tie-in to Facebook creator Mark 'Smoked Meat' Zuckerberg's attempts to build a Ready Player One-style metaverse. The company is already looking to hire up to 10,000 staff in Europe to make this dream a reality. Zuckerberg also previously told The Verge he believes one day people will see Facebook as a "metaverse company", as opposed to a social media company.
the metaverse is a place "where instead of just viewing content - you are in it," Zuckerberg explained to The Verge. "And you feel present with other people as if you were in other places, having different experiences that you couldn't necessarily do on a 2D app or webpage, like dancing, for example, or different types of fitness."
The Facebook creator unveiled a very early look at what he believes is the first step towards the multiverse a few months ago. It was essentially a VR chatroom. But hey, every journey starts with that first step.
Metaverse aside, there's also speculation that the incoming name change is an attempt to get away from the negative connotations currently associated with Facebook. Between the Cambridge Analytica scandal and the recent, incredibly damning, whistleblower report, the Facebook name has certainly seen better days. I miss when it was just mums sharing Minion memes.
Featured Image Credit: Facebook
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