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New Study Shows Which Console Is Getting The Most Interest Before Christmas

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New Study Shows Which Console Is Getting The Most Interest Before Christmas

According to Google Trends, the Xbox Series X is getting a lot of attention from consumers, and it works out to be double the interest that the PlayStation 5 is receiving.

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The two consoles are offering very similar yet very dissimilar packages. Under the hood, the Xbox Series X and PlayStation 5 are neck and neck: for example, the former has an eight-core 3.8 GHz AMD Zen 2 CPU and the latter has an eight-core 3.5 GHz AMD Zen 2 CPU. Both offer support for 8K resolutions and 120 frames per second, and the Xbox Series X has a marginal advantage when it comes to its SSD: one terabyte of storage compared to the PlayStation 5's 825 GB of storage.

Indubitably, the PlayStation 5 has the stronger line-up of launch titles. Astro's Playroom comes installed on every console, and a roster like Demon's Souls, Godfall, Marvel's Spider-Man: Miles Morales, and Sackboy: A Big Adventure means there's something for everyone. Microsoft is adopting a different approach, and has championed the power of Xbox Game Pass at every opportunity. Through this, members will have access to a huge number of games, including Halo Infinite, The Medium, and Forza Motorsport 8.

The PlayStation 5 / Credit: Sony
The PlayStation 5 / Credit: Sony
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It is interesting to see, then, that the PlayStation 5 is losing ground to the Xbox Series X with regard to consumer interest. The Hoth, a leading SEO marketing firm, has published its own research analysing Google Trends data for the past 12 months. It shows that the Xbox Series X was off to a promising start in December 2019, when the console was officially revealed. It defended its lead until the summer of this year, which coincides with Sony's June State of Play showcase. The surge of interest in the PlayStation 5 continued steadily until the consoles' prices were announced.

Then, the Xbox Series X secured six times more searches than the PlayStation 5, as Microsoft was first to show its cards when it came to the price of the next generation gizmo. PlayStation 5 trumped it once again when the launch date and price were revealed, but now that the dust has settled, there is a "clear 2:1 search advantage for the Xbox Series X over the PlayStation 5." The Hoth attributes the announcement of the Xbox Series S, the acquisition of Bethesda by Microsoft, and the addition of EA titles into Xbox Game Pass to be key factors in this pattern.

The Xbox Series X and Series S / Credit: Microsoft
The Xbox Series X and Series S / Credit: Microsoft
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And there you have it. If you're on the fence about which console is the right one for you, check out our Xbox Series X preview for a proper good look at what this chunky box is offering. The PlayStation 5 launches on November 12th in North America, Australia, New Zealand, Japan, South Korea, and then launches on November 19th for the rest of the world. Conversely, the Xbox Series X and Series S roll out on November 10th worldwide.

Featured Image Credit: Microsoft, Sony

Topics: PlayStation 5, Xbox Series X

Imogen Donovan
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