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There was a time when it was easy to declare Tyler 'Ninja' Blevins as the world's biggest streamer. At the height of his popularity, the Fortnite content creator racked up 250,000 subs, played the battle royale with Drake, and even led part of the Times Square New Year celebrations back in 2018, resulting in that infamous flossing clip. Lately, however, Ninja has been seeing his lowest average viewers in a long, long time, and it seems like it's because he hasn't been playing the game that shot him to fame.
Fortnite and Ninja feel like synonymous entities sometimes. Ninja has played Epic Game's battle royale a lot and the developers honoured that by adding his very own skin into the game. However, recently, Ninja has been winding down his hours and focusing on other titles, resulting in some of the lowest average viewers he's seen in a long time.
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According to Dexerto, although the streamer still has the most Twitch followers, sitting at 16.7 million, his viewership numbers have significantly dropped in July. Looking at TwitchTracker, you can see a graph showing his height of popularity back in 2018, before he transitioned to defunct streaming site Mixer in 2019 before returning to Twitch in 2020. Since returning to Twitch, his views have slowly declined - as have his number of hours streaming.
From April to June of 2018, the streamer had an average of over 100,000 concurrent viewers, which then settled at about 40,000 viewers before he made the move to Mixer. Since coming back from Microsoft's site, Ninja's views have been a lot lower, going from an average of 36,500 in September 2020 down to 12,500 in May 2021, 6,600 in June and then 3,700 in July. Still a lot of people watching, but as he spent most of the month playing Valorant, Final Fantasy XI, and League of Legends, it's unsurprising that his numbers are lower than he's used to. Ninja's views on Twitch haven't been that low since 2017.
Average viewers aren't everything, however. It's far more important for a streamer to be thinking of what they enjoy streaming rather than just submitting to what they think other people want to see from them. And with all the hours Ninja has in Fortnite, you'd think he'd need a break from the game - 4,500 hours of any title is likely to burn you out, right?