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These new (but not new) cards will roll out throughout the year, and will centre around one region at a time, featuring their starter Pokémon. Moreover, they will be "oversized" versions of the originals with the same artwork, adding a special symbol to denote their uniqueness. Titled "First Partner Packs," the schedule for each region is:
Coincidentally, the rollout of the packs ends in early October, and the 25th anniversary of The Pokémon Trading Card Game will occur on October 20th, 2021. Ergo, we might see even more goodies arrive towards the latter months of this year, but The Pokémon Company is (quite literally) keeping its cards close to its chest on this front. We'll keep you in the loop if we learn more.
A Collector's Binder will be included in these packs, which is tidy, so you'll be able to add to your collection with each release. Lastly, the packs will come with two run-of-the-mill TPTCG booster packs, a boon to those with established experience in The Pokémon Trading Card Game and those who are getting started this year. If you'd like a sneak peek at the upcoming starter cards, PokéGuardian has them all here for your perusal.
The Pokémon Company is painting the town Delibird red for the anniversary, and these cards are not all that it's got in store. Promising events and promotions throughout the year, the party starts with a celebration of the Galar region in March, and will travel to the numerous regions in the series in the coming months.
"Cool themed collectibles" are on the way, too, and Katy Perry is just one of the "biggest names in music" that will be collaborating with the company. Personally, I am holding out hope for a Florence and the Machine cover of Cyrus's theme from Diamond and Pearl.