The butter robot from Rick and Morty has been made into a real butter-passing robot, and it's even got an "emotion engine" which lets it react to its environment. What on earth.
The character appeared in the first season of the show, and is a creation of Rick Sanchez. It asks him, "What is my purpose?" to which Rick replies, "You pass butter." Shocked by this revelation, only seconds after it was brought into being by the eccentric and genius scientist, it breaks down (emotionally, not mechanically). Expectedly, Rick does not comfort the butter robot, and shrugs off its crisis with a wry comment: "Yeah, welcome to the club, pal." Oh, Rick, you jester!
And now, the machine is going to be mass-produced, so that everyone may have a little butter robot to pass the butter. Adorable. But, it isn't only a novelty object. "Our partnership with Digital Dream Labs gave us the opportunity to deliver the creative storytelling of Rick and Morty in an incredibly unexpected way that we believe will not only resonate with fans, but ultimately deepen their engagement with the property," said Robert Oberschelp, senior vice president of global brand product, at Warner Bros. Consumer Products (say that three times quick). "The Butter Robot is not only innovative, but a really fun way to pass the butter."
The butter robot will possess audio and visual sensors, plus an "emotion engine," which lets it react to what's going on. As a result, the butter robot will pass the butter, and increase in "self-awareness" and even eventually "rebel" against the user and become independent. Cool! The perfect gift in 2020, the year where nothing went wrong! The product will also be voiced by the original actor in the show: series co-creator Justin Roiland.
There will be a complimentary mobile application which acts as a remote control for the robot. Three modes (Direct Control, Coding, and Passing) lets the user give commands to the butter robot, until it decides it will revolt against its despotic human overlords, I assume. Direct Control involves the robot performing pre-programmed actions like dances, and the user is able to drive it around the table. In Coding Mode, drag-and-drop blocks let users create new action sequences for the robot to carry out, and the mobile app also offers a text-to-voice feature which could cause hilarious results. And lastly, the Passing Mode is WYSIWYG: it passes the stick of butter to the person that asked for the butter. A miracle of engineering.
It is quite cute though. Pre-orders are live, and the robot is $147, which is a saving of $50 before the product hits the shelves. It includes a butter stick, a USB-type C charging cable and adapter, and the mobile app, and the robot will be embossed with Justin Roiland's signature.
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