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'Squid Game' Set To Earn Netflix Nearly $900 Million, According To Report

Mark Foster

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| Last updated 

'Squid Game' Set To Earn Netflix Nearly $900 Million, According To Report

Featured Image Credit: Netflix

Don't ever let anybody tell you that you can't do something. That's the moral of the story behind Hwang Dong-hyuk's colossal hit show Squid Game, after the South Korean writer and director plugged away for over a decade to turn his vision into a reality.

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First conceiving the idea for a barbaric game show that pits desperate, debt-ridden people against each other in deadly challenges in 2008, streaming platform Netflix finally took an interest in 2019, and it's turned into one of the most profitable shows the world has ever seen.

Squid Game's success and concept lends itself perfectly to being recreated in video game form. Naturally, it didn't take long for creative types to realise that...

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New leaked information from Netflix (via Variety) suggests that the show is well on course to make a staggering $891 million dollars for the platform. That amount is being estimated in "impact value" which to you and me, is the amount that new user subscriptions will bring in as people sign up in order to watch the series.

Squid Game (via Screen Rant) was produced on a meagre budget of $21.4 million, which would put the overall profit at roughly 40 times the amount first put down. Wow.

So let's crunch some more numbers on this, shall we? Again, according to Netflix's internal metrics, Squid Game has reached an estimated 132 million households, and a baffling 1.4 billion hours of the show have been streamed so far. Not bad considering it was only released just over a month ago at time of writing.

Hwang Dong-hyuk has already been teasing what a second series of the show might look like. I mean, when you create one of the most popular pieces of television in history, you don't stop at just one series, do you?

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Speaking in an interview with The Times, he said "While I was writing season one, I thought about the stories that could be in season two if I get to do one-one would be the story of the Frontman... I think the issue with police officers is not just an issue in Korea. I see it on the global news that the police force can be very late on acting on things-there are more victims or a situation gets worse because of them not acting fast enough. This was an issue that I wanted to raise. Maybe in season two I can talk about this more."

Squid Game
Mark Foster
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