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The Sims franchise has officially surpassed over $5 billion in revenue, according to a new report from EA. After nearly 20 years of building exact replicas of our homes and family before finding increasingly depraved ways to murder our digital charges, it warms the heart to see the life-simulation series hit such an impressive milestone.
Or, as one of our Sims might say; Harva sol labaga along with hava so lawnumg!
EA CEO Andrew Wilson announced the news during the company's recent earnings call, during which it was also revealed that the number of monthly players for The Sims 4 had increased by 40 percent year-on-year, and that the game had grown by 35 percent during the 2019 fiscal year. EA sees no signs of it slowing down, either.
"The Sims 4 also continues to be an incredible long term live services with a growing audience. Monthly average players were up more than 40 per cent year-over-year in The Sims 4, and engagement across the franchise has led The Sims to surpass $5 billion in lifetime sales," Wilson said.
"The Sims continues to be one of the great franchises in gaming and we have plans to bring new experiences to its amazing plays for a long time to come."
In December last year, EA announced that The Sims 4 had managed to cross the $1 billion lifetime revenue threshold, meaning that the most recent game in the series accounts for a very respectiful chunk of the entire franchise's revenue.
Released back in 2014, EA has continued to support The Sims 4 with various expansion packs and updates. Most recently it was announced that your Sims will be able to head back to University thanks to the Discover University expansion, which is coming December 17.
With The Sims 4 continuing to prove such a hit, EA has opted (for better or worse) to "double down" on its live service approach to core franchise.
"The strong results this quarter illustrate the power of our live services and our core franchises," Wilson told investors. "Strength in Ultimate Team, The Sims 4 and FIFA Online drove live services performance above our expectations."
"Looking ahead, we are doubling down on live services combined with our core franchises. We're investing in games that people play for longer and engage with much more deeply. This focus will continue to drive growth and profitability for the company through the remainder of this year and beyond."
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