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Sony Set To Buy A Major AAA Publisher, Experts Say

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Sony Set To Buy A Major AAA Publisher, Experts Say

We live in a strange new world, my friends. Back in 2020, I thought Microsoft buying up Bethesda for $7.5 billion and making the likes of Starfield and The Elder Scrolls VI Xbox exclusive was as big an industry story we were ever going to see.

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What a fool I was.

Earlier this week, a ravenous Microsoft opened up its wallet once again, this time forking out neatly $69 billion for Call Of Duty publisher Activision. Microsoft is essentially collecting hugely popular franchises like Infinity Stones at this point, and like Thanos, there's no stopping them.

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The dust from the Microsoft/Activision deal hasn't even settled yet, but experts are already warning that there are more acquisitions to come. At this point, it's very much a question of when, not if.

The Financial Times (paywalled) believes that Electronic Arts could be the next publisher to be swooped up. With a number of major franchises under its belt, including Battlefield, The Sims, Apex Legends, and a ton of sports games, EA would certainly be a tidy purchase for any hungry company looking to consolidate.

With an enterprise value of $38 billion, Sony - a much smaller company than Microsoft in the grand scheme of things - would struggle to find the cash to make an EA buyout happen. With that said, the Financial Times suggests “on the lookout to build up its portfolio of exclusive games."

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Given that the Microsoft/Activision news wiped $20 billion from the Sony's market value in a day, I'd be surprised if the Japanese gaming giant weren't looking to make some moves in regards to acquisitions.

For now, we just don't know. And it's just as likely that a surprise contender like Netflix, Apple, Amazon, or Facebook could come in swinging with a surprise bid for a publisher of EA's value. Watch this space, and be aware that this war of acquisitions is far from over.

Featured Image Credit: Sony

Topics: PlayStation, Sony, Xbox, Microsoft

Ewan Moore
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