Most, if not all folks are very aware of the "console wars" between PlayStation and Xbox. It's a ludicrous thing that has been going on since these two companies first began releasing consoles back in the 90s. For one reason or another, fans of these machines fall into being loyal to these brands, but in the extreme cases some fans begin to harass one another over the consoles they choose to game on.
Speaking to The Verge in an interview, Xbox head Phil Spencer has said that Sony, Nintendo and any other company have never been a threat to Microsoft. What has been a threat was the toxic brand loyalty in the gaming community, spurring folks to harass one another simply because they game on different systems. Spencer finds this toxicity like many others quite distasteful and hates that some folks believe that Sony and Microsoft just want to see one another fail.
"That tribalism in the industry, if there was anything that would ever drive me out of the industry, it's actually that," Spencer says. He then further explains how when a team releases something into the market for the internet to rip apart, it's always a brave thing for a team to do. "I'm never going to vote against any creative team or any product team to do poorly because I have a competitive product. It's not in me. I don't actually think it helps us in the long run in the industry."
For Spencer, things like crossplay and being able to bring the Xbox platform to PC and mobile are the things that should be the focus in the industry. Being able to bring games to as many people as possible and letting folks game with their friends regardless of platform is the focus for Microsoft.
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