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Amazon has reported a substantial increase in the sales of Microsoft's current-gen Xbox One X on the same day that pre-orders for the next-gen Xbox Series X and Series S went live. According to the retailer's own analytics page, One X sales went up as high as 747% compared to the day before, with a sales rank of 317 compared to 1,685 yesterday.
It doesn't take a genius to work out that at least some customers were confused by the Xbox One X/Xbox Series X naming conventions, and accidentally picked up the wrong console amidst the considerable pre-order chaos. There are going to be a fair few kids out there set for a fairly disappointing Christmas morning this December, that's for sure.
This news comes a few weeks after heated debates regarding whether or not Microsoft naming its next-gen console the Xbox Series X would cause confusion - especially among parents and "casual" gamers who would be looking to buy the new Xbox for Christmas.
Nuclear Throne developer Rami Ismail took to Twitter earlier this month when "One X" began to trend on the social media platform moments after the Series X price and release date reveal. He argued that this was proof that the naming would cause further issues down the line.
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"For the folks arguing last week that the Xbox naming is absolutely not confusing and everybody calls it Xbox Series X and Xbox Series S and the game developers who trip up are incompetent: this was the immediate *trending* response to the Xbox Series S and Series X announcements," he wrote. Now, Ismail and those who agreed with him appear to have been vindicated.
Xbox One X sales rank is up 747% on Amazon lol...
Wonder how many people bought an Xbox One X instead of an Xbox Series X https://t.co/atj4thPwqD pic.twitter.com/CUzRkib3Sr
- Andrew Alerts (@AndrewAlerts) September 22, 2020
Of course it's not fair to suggest that the bump in Xbox One X sales entirely comes down to confusion. With all of the marketing around the Series X - as well as Microsoft's recent purchase of Bethesda parent company ZeniMax, it could be that some consumers have decided to jump in on the Xbox hype by picking up a current-gen console at long last.
There's also a chance that bots - programmed to snap up as many Series X units as possible for scalping purposes - could have got it wrong and returned to their masters with Xbox One X consoles instead. This isn't as likely as people having straight-up ordered the wrong console, I grant you... but it's not impossible.
It's also worth noting that as we move ahead with the new generation of Xbox consoles, any confusion that there may be around One X/Series X will likely fade away entirely before long. Let's hope so, anyway.
Featured Image Credit: Microsoft
Topics: Xbox Series X
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