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Xbox One X Sales Up 750% Amidst Series X Pre-Order Confusion

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Xbox One X Sales Up 750% Amidst Series X Pre-Order Confusion

Amazon has reported a substantial increase in the sales of Microsoft's current-gen Xbox One X on the same day that pre-orders for the next-gen Xbox Series X and Series S went live. According to the retailer's own analytics page, One X sales went up as high as 747% compared to the day before, with a sales rank of 317 compared to 1,685 yesterday.

It doesn't take a genius to work out that at least some customers were confused by the Xbox One X/Xbox Series X naming conventions, and accidentally picked up the wrong console amidst the considerable pre-order chaos. There are going to be a fair few kids out there set for a fairly disappointing Christmas morning this December, that's for sure.

The Xbox Series X / Credit: Microsoft
The Xbox Series X / Credit: Microsoft

This news comes a few weeks after heated debates regarding whether or not Microsoft naming its next-gen console the Xbox Series X would cause confusion - especially among parents and "casual" gamers who would be looking to buy the new Xbox for Christmas.

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Nuclear Throne developer Rami Ismail took to Twitter earlier this month when "One X" began to trend on the social media platform moments after the Series X price and release date reveal. He argued that this was proof that the naming would cause further issues down the line.

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"For the folks arguing last week that the Xbox naming is absolutely not confusing and everybody calls it Xbox Series X and Xbox Series S and the game developers who trip up are incompetent: this was the immediate *trending* response to the Xbox Series S and Series X announcements," he wrote. Now, Ismail and those who agreed with him appear to have been vindicated.


Of course it's not fair to suggest that the bump in Xbox One X sales entirely comes down to confusion. With all of the marketing around the Series X - as well as Microsoft's recent purchase of Bethesda parent company ZeniMax, it could be that some consumers have decided to jump in on the Xbox hype by picking up a current-gen console at long last.

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There's also a chance that bots - programmed to snap up as many Series X units as possible for scalping purposes - could have got it wrong and returned to their masters with Xbox One X consoles instead. This isn't as likely as people having straight-up ordered the wrong console, I grant you... but it's not impossible.

It's also worth noting that as we move ahead with the new generation of Xbox consoles, any confusion that there may be around One X/Series X will likely fade away entirely before long. Let's hope so, anyway.

Featured Image Credit: Microsoft

Topics: Xbox Series X

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