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Controversial ‘Diablo Immortal’ Has Earnt $24 Million In Two Weeks

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Controversial ‘Diablo Immortal’ Has Earnt $24 Million In Two Weeks

Diablo Immortal’s launch has been plagued with controversy, but that hasn’t stopped this free-to-play title from raking in a hefty profit.


Even prior to its release, Diablo Immortal was met with resistance. The game was prohibited from being released in both Belgium and The Netherlands for its inclusion of loot boxes, and it’s never a good start if you can’t even release your game. Microtransactions in gaming are becoming increasingly unpopular, with many likening this to gambling but they’re seemingly still popular enough as in just two weeks, Diablo Immortal has earnt $24 million.

Revealed at the Xbox and Bethesda showcase, take a look at the latest trailer for Diablo 4.



If you want to succeed and progress in Diablo Immortal, you’re going to have to spend money. There’s no way around it. The game is full of hidden caps to prevent you from succeeding without doing so. To get an idea of the spending potential within this game, it could cost you up to £88,000 to fully upgrade your character.

Unsurprisingly, Diablo Immortal’s user score has plummeted to the lowest in Metacritic history. Players have slated the game’s monetisation and microtransactions. Such techniques in gaming don’t technically count as gambling in the eyes of the law, but you can quite easily see how these microtransactions could soon swallow up your money.

To be precise, GameDev have reported that Diablo Immortal has earnt $24.3 million in its first two weeks with Appmagic stating that the title has had eight million downloads. These figures only represent the mobile version of the game, so this doesn’t even take the PC beta into account.


Following the outcry in regards to the microtransactions, Activision Blizzard confirmed that Diablo 4 wouldn’t be monetised in the same way. That being said, I wouldn’t expect Diablo Immortal to change its tune anytime soon. People are spending their money and to Blizzard, that’s what matters.

Featured Image Credit: Activision, Nickelodeon Animation Studio

Topics: Diablo, Activision Blizzard, Activision, Mobile Games

Kate Harrold
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