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EA Set To Drop FIFA Name And Rebrand, New Trademarks Suggest

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EA Set To Drop FIFA Name And Rebrand, New Trademarks Suggest

Publisher Electronic Arts is considering dropping the FIFA name and rebranding its annual football sim, it has emerged.

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According to recently discovered trademark listings, EA has filed multiple applications for "EA Sports FC". It's believed this could well be the new name of the FIFA video game series going forward.

Take a look at FIFA 22 in action below!

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Earlier this month, EA Sports group general manager Cam Weber suggested that the company was looking into renaming the franchise, and added that it was "reviewing" its existing agreement with FIFA.

"The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unrivalled authenticity in our EA Sports football games, now and for many years to come," a statement read.

"We continually invest in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others.

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"As we look ahead, we're also exploring the idea of renaming our global EA Sports football games. This means we're reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world."

Since then, it's emerged that EA has filed the name "EA Sports FC" with the UK's Intellectual Property Office and the European Union Intellectual Property Office (thanks, VGC).

FIFA 22 / Credit: EA Sports
FIFA 22 / Credit: EA Sports
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It has since emerged that the company filed video game software trademark applications for 'EA Sports FC' with the UK's Intellectual Property Office and the European Union Intellectual Property Office.

FIFA 22 launched October 1 for PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One, and PC.

Featured Image Credit: EA

Ewan Moore
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