Ubisoft China recently teamed up with Chinese clothing company Sheepedia to produce a new range of coffee mugs. Unfortunately, it wasn't long before the product was pulled and an apology issued for what was allegedly a manufacturing error.
Sheepedia explained that it would no longer be selling the Ubisoft x Sheepedia mug due to a "bug" during the production process which caused the handle of the mug to appear on the inside. As you can see below, it's a pretty glaring design flaw for a hot liquid receptacle. However, industry analyst and Twitter personality Daniel Ahmad has claimed that Ubisoft China and Sheepedia did this on purpose, and that it's actually a way to create buzz for their upcoming clothing and accessory line.
Ahmad explains that "Ubisoft China is known for being a tongue in cheek, playing on the reputation of Ubisoft games, so it's likely this is just a viral marketing campaign and not an actual error." He points to a previous event hosted by Ubisoft China during which they made it look like a table in one of the booths was clipping into a wall. Brilliant.
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I'd certainly that the mug is nothing more than a prank - it definitely seems to be too dumb a mistake to have been a genuine accident. If it was intentional - and I suspect it was - it's a pretty damn clever move, and I fully applaud it.
But what's really incredible is that the mug made such a splash on social media that Ubisoft and Sheepedia are now in talks to release the cursed product for real. As much as I hate to admit it, there's a small part of me that kind of wants one.
While I would hope that nobody ever actually tries to use such a mug to drink their morning coffee, it'd definitely be a fun novelty item to keep on the shelf or use for the occasional cold drink. Am I convincing myself to get one? I think I kind of am.
Featured Image Credit: UbisoftTopics: Assassin's Creed, Far Cry, Ubisoft
