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The PlayStation 5 finally launches in the UK tomorrow, and Sony has done something pretty special to celebrate. The console's iconic buttons have taken over the London Underground, working with TFL (Transport For London) to rebrand the signs around Oxford Circus so that the traditional circular signage is joined by a cross, a square, and a triangle.
Take a look for yourself below. It's kind of a shame not as many people as usual will get to see these signs up close thanks to the current lockdown, but it's still a neat idea.
From one iconic shape to four. We've given the Oxford Circus Tube signs a #PS5 upgrade. :eyes: pic.twitter.com/iw9qlEXR7B
- PlayStation UK (@PlayStationUK) November 18, 2020
Awesome, right? Unfortunately one of the signs also seems to be right in front of Oxford Circus' Microsoft Store. We're obviously not suggesting Sony was trying to throw any intentional shade at Microsoft for their UK PS5 launch, but it's a pretty entertaining coincidence that plenty of people have already picked up on.
In front of Microsoft :eyes: pic.twitter.com/wZmGGMqXaF
- Nathan drake (@Nathand86914897) November 18, 2020
This is right outside Microsoft store for the PS5 launch in Oxford Circus TFL are violating Xbox:sob::skull: pic.twitter.com/3sbSpdf4MI
- M (@wolfxmobz1) November 18, 2020
lol, strategically must've picked Oxford Circus. 1) it's probs the main stop in the whole network (defo one of the busiest & most iconic), 2) it has 4 entrances, one at each corner, all visible at once at the right angle & 3) Microsoft Store opened its flagship on one corner!
- Jason Parmar (@jason_parmar) November 18, 2020
Again, I'm gonna stress that this probably wasn't intentional. As many others have pointed out, Oxford Circus makes the most sense for an ad campaign like this for many reasons - the presence of the Microsoft store almost certainly wasn't one of them. Still, that doesn't stop this being at least a little funny, as long as we remember to keep things civil and not tear each other apart over which console we think is "best". I'd like to think we're all past that kind of thing, right?
The Xbox Series X and Xbox Series S launched around the world on November 10th, of course, so there are plenty of happy next-gen gamers here in the UK already getting stuck in to their new games. There's also been a lot of love between Xbox and PlayStation gamers, with both sides wishing nothing but love and positivity for the next few years of video game-based fun.
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