To promote Halo: Infinite, Pringles and 343 Industries have unveiled a new flavour of the snack that riffs off an alien delicacy from Halo: Reach - the Moa Burger.
While Halo: Infinite has been delayed, its marketing campaign schedule and collaborations have not, and that's the reason why we're seeing this flavour pop up in the wild. Intriguingly, the team seemed to suggest that the core of the game is done and dusted, and their time is being spent on altering the visuals to bring it in line with the expectations of fans. "Folks here don't just understand Halo, they love the core gameplay and characters and community-everything that makes Halo, Halo-just as much as I do. And, like me, they also feel a deep responsibility to serve. We aren't making this game for us. We're making it for you," said creative director Joseph Staten.
Well, while we wait for the newest entry into the iconic first-person shooter series, we'll tuck into a tube of Moa Burger flavour Pringles. For the unfamiliar, Moa are a species of flightless birds native to the planet Reach. However, when the Covenant glassed the world, the animals suffered greatly and their population numbers dwindled to near-extinction levels. Thanks to the "Have S'Moa" restaurant and petting zoo on Gannick 22, the birds have recovered... if only to supply burgers to the culinary chain World Cuisine. The Pringles interpretation of the flavour boasts garlic, sweet ginger, beef, chilli pepper, and red pepper. Ah, yes, just like Grandma used to make 'em.
What actually hasn't been mentioned yet is the fact that moa were a real extinct group of flightless birds, endemic to New Zealand. The tallest of the species stood more than three metres in height and weighed 230 kilograms - about half as heavy as a grand piano. Before the arrival of Polynesians to the island in the late 1200s, the only predator of the moa was the Haast's eagle. I'll let you work out just how ginormous that eagle had to be in order to hunt and capture a bird of that height and weight. Before your nightmares kick in, this bird of prey is also extinct. Don't worry.
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